Source: Statista Pandora FAQ How many stations have been created on Pandora? Note: 20 figures are ad-supported listening hours.
Pandora had 52 million monthly active listeners, which has been steadily falling since 2016.SiriusXM reported Pandora’s first profitable year in 2020, and that has increased to $743 million in 2021.
Pandora Music generated $2 billion revenue in 2021, a 22% increase on the previous year.We have collected data and statistics on Pandora Music. It also has shifted into podcasting, which looks to be the next battleground for all of the key music streaming services. Pandora has since launched Stories, a marketing tool similar to Genius’ Behind the Lyrics, in which artists can give narrative and deeper insights into tracks. This is partly due to Pandora’s slow shift from advertising to subscriptions, which Spotify and Apple Music have capitalised on. Until 2019, Pandora had not made a profit and even inside SiriusXM, it continues to struggle to maintain a consistent net profit. However, as with most streaming services, is struggled to make a profit.
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The launch of the iPhone and Bluetooth car radios accelerated the company’s growth, and Pandora quickly adapted its application for all platforms. Most music operators at the time either offered a library without any recommendations or basic radio channels.įive years after launch, Pandora reached 40 million monthly active users. Pandora was the first online service to make personalisation a key part of the experience, which has been imitated by Spotify and Apple Music. Unlock new levels of app growth with SplitMetricsĮnsure app growth at every stage of the lifecycle with SplitMetrics-an ecosystem of products and services designed to simplify your way to business success.
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